They are deliberately unobtrusive, easy to read, easy to slip under a shirt cuff, reliable, cheap to buy and easy to replace. Casio never reveals its sales figures, but the company does, with some understatement, admit that its digital watches “sell well.”Ĭasio makes no apologies its watches are not designed to catch anyone’s attention. Where high-end watchmakers may sell 10 watches in a month, Casio aims to sell ten thousand an hour, throughout the world. But when it comes to the likes of cheap and plentiful Casio, they are likely to be utterly dismissive.īut that is quite okay, because Casio has no desire to catch the attention of the dedicated watch snob. Watch snobs love nothing more than to sneer at digital watches, unless they happen to be rare and collectable early Omega models. ![]() For many watch snobs, the inclusion of the word “iconic” coming before the term “Casio watches” would induce a wry, sarcastic laugh.
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